Where is the Moto X marketing?

During the rumor stages of the Moto X, I heard motorola was going to put some major marketing muscle behind the Moto x. I haven't seen anything yet though. I've seen Verizon Droid commercials on TV, but nothing about the Moto X. Both devices are released now, so what gives? Motorola's advertising will be crucial to the success of the device.

Have you guys seen any advertisements yet? If not, do think its still too early and they are just on the way?