SATA Box?

I saw this on Amazon the other day and thought it was a cool idea, you can plug in any SATA hard drive and play movies off of it.

http://www.amazon.com/Orealo-Dual-Core-Processor-GPU/dp/B00E8TQ3GE/ref=sr_1_1?ie=UTF8&qid=1378336843&sr=8-1&keywords=orealo

Anyone know if you can root it? I want to be able to install certain apps to play with my network stuff, and I need root to do that :(