What makes a video go "viral?" After an elevator prank video from LG UK garnered over 19 million views on YouTube, LG Chile has used the same format for a new video. "Ultra Reality: What would you do in this situation?" presents itself as a hidden camera, much like a Candid Camera or Punk'd setup. Unsuspecting candidates are led into a room for an interview. The room is full of hidden cameras, and, in place of a window, one of LG's enormous 84-inch UHDTVs showing an image of a city. As the interview progresses, an imaginary meteor begins to make its way across LG's TV, headed for direct impact with the city. Right on cue, the interviewees cower, scream, and hide from the CGI terror.
Just like the aforementioned elevator prank, and so many attempts at viral videos, it seems pretty clear that this is a fake. There's a reason people haven't been mistaking TVs for windows, and it isn't pixels. Our brains are perfectly capable of distinguishing between 2D and 3D images, and, perhaps more importantly, windows don't often glow like a television. Would someone really be fooled by the awful CGI explosion? And why does the entire room light up as the "meteor" approaches?
New technology, same disingenuous advertising
Fake it may be, but perhaps the most interesting part of the video is what it's advertising. The general setup seems perfect to showcase the previous darling of TV manufacturers: 3D. It wasn't so long ago that every commercial for 3D contenthad actors ducking to avoid 3D objects flying out of the screen. Instead, LG now uses the same "reality" setup to showcase its ultra-dense 4K displays. New technology, same disingenuous advertising methods. With over a million views in just three days, though, LG Chile can already consider its stunt a success.