"Under the proposed policy, Facebook may create advertisements using an individual's 'name, and profile picture, content, and information'" for advertisements — which would run contrary to a settlement between the company and the agency, the letter says. The 20-year settlement the letter
Familiar complaints for Facebookreferences came about after the commission found that Facebook was breaking promises to users about what data it did and did not share with other users and third parties, such as advertisers. Facebook also recently agreed to pay $20 million to settle a class-action lawsuit in which privacy groups accused the company of violating user privacy with its Sponsored Stories advertising effort. Sponsored Stories published a users' profile photo and name alongside the Facebook pages of brands they had "liked."