Feedback for innovative ads.

Everybody complains about ads, nobody likes them, blah blah blah.

But credit where credit is due: while a simple thing (layering+fixed position), that Lexus IS ad on the front page caught my eye and made me happy that there are still people out there thinking of new ways to make ads 'pop' while not going the giant jumping multimedia route.

Obviously not something to be used on every ad, and it probably needs to take a break between uses to keep it fresh, but whoever thought of doing that deserves a gold star.