Google Adwords on TheVerge? Since When?

This may have been posted before.. but guys, seriously, what's with the change of heart and adding Google Adwords so glaringly next to your articles?? It's soo not in place! What's the deal here? How much more income are you getting from this ad?

Here's an idea, why don't you create an ad-free (if you're so adamant on placing ads after all) membership subscription? I'd be willing to pay for sure!

Please consider it, or at least find a way to remove such ads or make them somehow unobtrusive please.