Thoughts on the new "Polaroid" Socialmatic?

Now this is coming from a huge Polaroid fan, and I know that this camera isn't actually a Polaroid designed product but rather a Polaroid branded product, but I have no idea what to think about it. Personally I think the design is cool, and the visual emulation of an old classic polaroid instant camera is a cool idea, but why even bother?

I actually had the fantasy that Polaroid or maybe even Instagram would create a camera that is integrated with social media. I had envisioned a camera that connects directly to your smartphone via bluetooth or the like, and you could then share these images to Instagram or something. But interestingly this camera runs a full version of Android and can run Google Play apps.

What do you guys think? I'm not sure if this thing will take off, but I sure hope that it can bring power back to Polaroid. Img_5316_medium