Scanning iTunes/Appstore Card with Front Camera

Gift-card-scan_medium

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has anyone else used this feature? I've only recently started doing this and I'm amazed at how fast it works. I've scanned barcodes, QR codes, used Google Goggles, ABBYY, etc. and none of them have ever worked as fast as this.

I wonder if Apple plans to expand on the feature to more advanced uses beyond just scanning a code on a card? what exactly they could do, I havent quite figured it out yet, but the potential is great.

maybe an even faster way to scan documents like Scanner Pro does? I dunno. I just wanna see more.