After several months of rumors and a yearlong, relatively public negotiation with Rupert Murdoch's News Corp over the fate of All Things D and its associated writers and editors, Kara Swisher and Walt Mossberg have found a home, dubbed Re/code. The seasoned veterans will bring their writing and editing talents (as well the entirety of the former All Things D staff) to the new business, which officially launches this evening. Swisher and Mossberg will also be continuing their successful conference business under the "Code Conference" moniker, and will kick off the first event in May of this year.
It's a major change for Mossberg and Swisher, having been a long-standing part of the Wall Street Journal family. It's particularly notable that duo was able to bring every single member of its former team to the new venture — a testament to the group's loyalty. The current staff totals 23 employees, including respected reporters such as Ina Fried, Arik Hesseldahl, Peter Kafka, and Liz Gannes. A part-time staff of 12 will handle the conferences.
The site and conference series will all be part of a new business called Revere Digital, the result of a partnership struck between Swisher and Mossberg, NBCUniversal News Group, and Windsor Media (an investment firm helmed by former Yahoo CEO Terry Semel), with the two writers holding a majority stake in the enterprise. The editorial staff of the site will also hold equity in the venture. In addition to a monetary investment in the business, Revere and NBC News have an operating agreement in place that will give the network and its associated news channels and sites access to Re/code's content and editorial talent. Though plans are still being worked out, NBC will not purely syndicate Re/code's content, nor rewrite it, and deputy managing editor John Paczkowski will work with NBC News to coordinate editorial strategies.
Swisher and Mossberg aren't disclosing the monetary details of the deal, though previous rumors had placed the investment at somewhere around $10 to $15 million. According to Mossberg, there will be "plenty of money to get this going, and to expand." Swisher adds that the company is "well funded, and it gives us the opportunity to add people, features, products, or conferences."
As far as content is concerned, Mossberg and Swisher say that Re/code will pick up exactly where All Things D left off, covering tech news in both the enterprise and consumer spaces, reviews of new devices and software, and original reporting on the media. The conference series will follow a similar theme, with the main event taking place in California every May, and smaller satellite events covering media and the mobile landscape throughout the year. In addition to the relationship with NBC News for video and TV appearances, CNBC will be Revere's partner for the live events. According to Swisher, there are plans for additional conferences, though nothing has been formalized. Swisher and Mossberg also say they will be adding to the editorial staff of Re/code — in policy coverage and mobile — but had no names to announce.
Disclosure: Comcast Ventures, an investor in Vox Media, and NBCUniversal News Group are both subsidiaries of the same parent company.