Enya/Volvo: Has there ever been a better marriage of music and commercial?

This song is a such a perfect match for the amazing Volvo commercial and then again in the hilarious Chuck Norris parody. It is a marriage made in heaven.

This song makes me want to do an elf (if I wasn't already married). Note: I am not talking about North pole elves...I am talking about hot Lord of the Rings style elves...

Anyhow, what is this genre? I would guess Mystic Irish music, but I have no clue.