Vine just launched web profiles for its community of over 40 million users, providing an easier way to keep up with new video clips uploaded with the popular app. Vine on the web supports likes, commenting, and video sharing just like the regular app — though you're unable to upload any clips from a browser. The company first announced plans for web profiles in mid-December, and allowed users to reserve their preferred URL ahead of launch.

Along with web profiles comes a new way of watching Vine clips: TV mode. This lets you view a user's Vines in sequence and, more importantly, in full-screen mode, offering a more immersive experience compared to what you'd typically get when using a smartphone.