Polaroid's Socialmatic isn't the only surprise to come from the faded photo brand at this year's CES. The company also showed off a line of four action cameras, including an adorable new 35-mm cube camera called the C3. It will ship for $99 later this summer. For its small size, the camera is packed full of a surprising degree of features, including a 120-degree wide-angle lens capable of capturing HD video in 1280 x 720 and 640 x 580 resolution, and still images up to 5 megapixels. It's waterproof up to 2 meters (6.6 feet), and contains 2MB of internal storage, and a micro SD slot expandable up to 32 GB. It also has a microphone and an LED light.

The prototype showed off at CES felt grippy and almost too small to be real, as though it were a pair of dice. In fact, the move is a roll of the dice for users, as the prototypes we saw at CES were nonworking. It's no GoPro, but it is very representative of Polaroid's new bent.