"I'm going to punch you in the face," Paul Wight says. Better known as the Big Show, the 7-foot-tall former World Wrestling Entertainment champion looms over the crowd. He's greeting guests outside the Encore Theater in Las Vegas, where WWE is about to announce a 24/7 digital video network that could upend the cable industry. Fortunately for the man lined up to get his take a picture with him, the man formerly known as the Giant is only kidding. "I just got a memo," he says, before releasing a man who barely comes up to his waist from a hug. "I'm not allowed to simulate any chokeholds."

In an age when cable companies still have their customers in a chokehold that is all too real, the announcement of the WWE Network at CES last night stood out for its sheer customer-friendliness. Beginning Feb. 24th, wrestling fans will be able to access 12 monthly pay-per-view events, a lineup of original shows, and tons of historical programming from WWE's library — including every PPV in history. It will be available on Android, iOS, and Kindle Fire, as well as Roku, Xbox 360, and PlayStation 3 and 4 — and you can access it anywhere, for $9.99 a month with a six-month commitment.

In other words, next month wrestling fans will realize the dream of a la carte cable service, with monthly pay-per-views thrown in at no extra charge. (UFC Fight Pass offers similar live and archival footage for $9.99 a month, but does not include PPV.) Instead of subscribing to a cable or satellite service, fans can buy a subscription directly from WWE, with six months costing as much as a single purchase of Wrestlemania.