Why are not Nexus devices mainstream?
And why are they on a good way to become much more popular.
As I daily browse through many technology sites and blogs I see that people really started to like Google’s Nexus line of products. People tend to like their Nexus 4s, 5s, 7s and so on. Also, I am not trying to sound like a fanboy right now. Even though I am. Nexus is a great program that gives customers pure Android experience without much bloat. Despite these facts Nexus phones and tablets are not really known among the most of the smartphone users.
#1 Marketing is the key
Reason number one why Google’s Nexus program is not widely known is that Google isn’t really advertising these devices as much as they could. On the other side it makes sense for two reasons. First, Google doesn’t really want to compete with other OEMs like Samsung, LG, and more. Second, Nexus devices are not hugely profitable. All of them have pretty wallet-friendly price tags. Whole Nexus program basically works like this. Google partners with some other big smartphone manufacturer, then they take a phone from their portfolio, Google reworks it and then dictates the price tag. Manufacturer has basically no word over the process. This can discourage companies from partnering with Google. But also, it can help the manufacturer get some market know-how, revenue and a good name in the industry for making nice hardware.
Companies like LG or Asus still have a strong relationship with Google. Both of the companies manufacture Nexus devices for them. Asus Nexus 7 (2012) was the best Android tablet of it’s time. And now it’s successor, Asus Nexus 7 (2013), is for sure still the best 7 inch tablet on the market. Korean LG used it’s Optimus G as a draft phone for Google’s Nexus 4. The same thing happen with the LG G2 for Nexus 4’s successor, Nexus 5.
Right now Asus makes great amount of Android tablets and phones. Some of them are better than others, but there is nothing we could do with that other than stop buying them. However LG’s G2 is relatively popular among users. Partnering up worked so far for both LG and Asus. Recently HTC was rumoured to be partnering with Google over a new 8 inch tablet, so I am really interested in how that will go.
#2 Nexus is just for man
I don’t know if you noticed, but most of the tech blogs and forums are mostly sausage fests. Not that I don’t understand this. There is just wider male audience when it comes to technology. Maybe this is the detail that some of the engineers and designers at Google have overlooked. The fact is that in most of the developed countries lives majority of females. Women account for more that 60% of all purchases in typical household. Also, women play role in most of the spending decision-making. Marketers have to learn how to target women and also companies have to design products that are for females, too.
Fortunately for Google, they have finally started to realise these facts. I think that because of these things we now have white Nexus 7 or red Nexus 5. And they truly look stunning. It gives them much more friendlier look than black or combination of black and white. I also think that Google should experiment with colours on their devices even more. It would only attract more attention to their Nexus devices.
Also, what do you think, are there another ways how to make Nexus more popular of do you think that Nexus devices are irrelevant?