HTC M8 might be called The All New One
Very few Android devices impress me and HTC One is one of them. The bold design with some unique features set it apart from the crowd. And I also liked this new "One" branding hoping for it to continue. But it looks like HTC are going to ruin the naming scheme here if this rumor is true.
What's wrong with calling it One 2? Sure, it sounds odd initially but I think people will get used to it after a while and HTC will have a brand name like "Galaxy" and "Lumia" to which people can connect to.
The All New One? Seriously? How about calling it Second One? And then the Third One?