Archos needs to bring in different people to work in roles

In the past three years we've seen some pretty decent Archos designs for products but the build quality usually sucks and or the software is horrendous. It would be cool to see that company get a quick fresh of air and bring in someone from Motorola or a Nokia who are have probably got laid off or whatever to help work on a product that is actually desirable. Maybe even a brand change in America could help them too, seeing as how their consumer base are tech enthusiasts who have now probably shunned them. What do you guys think?