Why is Apple held to a higher 'innovation' standard?

The Samsung Galaxy S5 is a snooze-fest. The one new feature (fingerprint sensor) they have is ripped off directly from the iPhone, including the location. The phone hasn't changed much at all in 3 generations.

So how come people get up in arms about Apple being too conservative and not messing with a winning formula, but give Samsung a pass? If the new Galaxy Gear watches and the S5 showed anything, it is that Samsung is just waiting on the sidelines so see what Apple comes up with the iWatch and the iPhone 6, so they can just copy it.