UK's Channel 4 to re-brand its entire TV channel in support of gay rights

Only for one day, but still a massive highly commendable (in my opinion) move by a public broadcaster to show support for the LGBT community at a time when gay rights (or lack of them) in Russia are in the public view due to the Sochi Winter Olympics.

"This is a typically Channel 4 way of celebrating the start of the Winter Games and showing our support to all of the athletes out in Sochi, gay or straight," said the Channel 4 chief marketing and communications officer, Dan Brooke.

Full article by The Guardian here:

This is Channel 4's accompanying advertisement for it:

Gay Mountain | Channel 4 (via Channel 4)