Don't Underestimate Samsung
When people outgrow their smartphone or point-and-shoot's photographic capabilities and boundaries, the logical step up is to an interchangeable lens camera, often referred to as a "system camera". Those usually have large sensors, and a plethora of lenses with different use case scenarios that just aren't available in the low-end of the consumer camera market (smartphones and point-and-shoots). They usually look into the big two players in the system camera market, Nikon and Canon, companies that are known for their big and bulky cameras that "look professional" to the eyes of the uneducated, which date back even decades ago. If they widen their research, they would most likely look at Sony in addition and then call it a day. The wider research reveals the µ4/3 system (Olympus and Panasonic), and also Fujifilm's X-series, particularly for those who already understand the exposure parameters and are able to handle and control a sophisticated camera - perhaps a person with an analog photography background. But Samsung, very sneakily and quietly, has introduced one incredible product after another. Why aren't they sitting among the other brands?
The Samsung NX300 is truly an excellent camera, which should in theory be of great appeal to iPhonographers and point-and-shooters. It's compact, has a great sensor, and is very well connected to the Internet world. The brand new NX30 should appeal to serious photographers who demand a fast camera that's also very well designed ergonomically. And the NX2000 is a very good entry-level camera.
The NX system also has one of the more logical lens catalogs of all camera systems, especially the primes. 16mm f2.4, a great wide-angle, pancake-style prime that is perfect for night landscape photography, in theory at least. 20mm f2.8, also a pancake-style wide prime, this time equivalent to the classic 35mm. 30mm f2.0, that too is pancake-style, this time giving a standard / normal field of view, that's even closer to the human eye's vision than a full-frame 50mm is. 45mm f1.8 in two variants: a normal one, and one that also allows for 3D shooting. 85mm f1.4, which, according to DxOMark, is on par with the Canon 85mm f1.2L that costs about 4-5 times as much and weighs a lot more, too. There's even a fisheye and a macro in there!
And for zooms, it's kind of cluttered but still a nice offering. There's an ultra-wide zoom, which is always appreciated. There's the standard 18-55mm kit zoom, but there's also the pancake-style 20-50mm kit zoom. Then there's a do-it-all 18-200mm, and a 50-200mm telezoom. There's also a 16-50mm f2.0-2.8 lens on the way, which is -- on paper -- absolutely phenomenal.
In summary, I think that Samsung should be taken more seriously by professional and aspiring photographers alike. It's got basically everything covered.