During the short time it was on the air, TV show Veronica Mars earned the admiration of Buffy the Vampire Slayer's Joss Whedon, plaudits from critics around the world, and a vocal, committed fanbase. Those fans — calling themselves "Marshmallows" after a line from the show — came to be integral in engineering a return for acerbic detective Mars: last year, the show's creator, Rob Thomas, launched a Kickstarter to raise money for a film version. Texas Monthly tells his story, charting his early success as it gave way to script-writing failures, and explaining how 91,585 fans were able to raise $5,702,153 to see the hero they thought gone back on a bigger screen.