Apple has effectively cut the return period for iPhone purchases in half today, dropping the window from a generous 30 days to 14 days. The change was quietly made at the company's online store and is effective immediately. A 14-day return policy brings Apple closer in line with US wireless carriers, though customers can still return the device without facing any sort of restocking fee.

Other products sold by Apple (including Macs, iPods, and accessories) have long adhered to the two-week window, but the company saw fit to give iPhone customers more time to try out the device. In 2010, Steve Jobs trumpeted the lengthy 30-day return window during the iPhone 4 "antennagate" press conference. Now, nearly seven years after the iPhone first launched, Apple apparently feels that buyers shouldn't need as much time to decide whether they'll be keeping it.

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