Milton Glaser, creator of the "I ♥ NY" design and DC Comics' famous "bullet" logo, knows what makes people respond to a design, even if they couldn't quite explain it themselves. And he knows beer — he's responsible for the branding identity of Brooklyn Brewery. So watching him critique competing small breweries' bottle labels in The New York Times is absolutely fascinating, and we wish he'd done more. Branding microbrews, he says, is an exercise in pretending to know less about design than you actually do, but it's still very possible to get bad art wrong.