The OnePlus Hype Machine...Is it too much?

The company OnePlus have been making a huge marketing Push, called NeverSettle to hype up the release of their new device called the OnePlus One...yeah I know.

So on Google+ their teser ads are creating a stir...and not in a good way. In my opnion many folks find adsthat trash the competition in poor taste. OnePlus is kind of doing this, but without anything substantial to add.

I feel OnePlus is hyping their product to a level that I doubt they will be able to meet, which is almost setting themselves up for failure. They are doing all of this while, leaving a bad taste in the mouth of people who will actually buy their product and evangelize it to the masses. This is a perfect example of how not to enter a crowded marketplace. Just so we all know OnePlus is promising to deliver a device between $400 - $500 that runs Android (CyanogenMod) that gives great design, great camera, and basically great specs...

So here are the teasers....is it too much?

Sgobm6k_medium

via i.imgur.com

Orp4xgx_medium

via i.imgur.com

Of6fo2p_medium

via i.imgur.com

Vlucla5_medium

via i.imgur.com

7i7d6mt_medium

via i.imgur.com


Zd8byhj_medium

via i.imgur.com