WTF is wrong with LG's marketing department?

Cringe-worthy LG G Flex ad

It may arguably be effective in raising awareness of the phone(hell i'm sharing it) but it's... disgusting. Cringe-worthy. Not even funny bad, just bad. Horrible horrible horrible ad. "SO BAWS LOL". It seems like something another company would do to poke fun at LG, but they were the ones who made it. How could someone green-lit this? I could barely watch it to the end.

Sorry in advance for making you watch this, now if you'll excuse me i need my brain cleansed.