Vox.com going to change the face of The Verge?

A lot of people have complained in the past of The Verge's broad focus, something I relish completely.

We know the lines: "Why didn't The Verge review this product", "What does [some story] have to do with tech?"

Is the launch of Vox.com, a site that is focussed on the kinds of stories that have been the targets of the tech-news purist on The Verge, going to mean a taking of the reins from The Verge for the reporting and coverage of general news?