IE 11 on WP 8.1 pushing people away from Google

On the WP 8.1 preview, I was browsing to google.com on IE 11 and a helpful popup box appeared advising me that, "There is an easier way!" and to "Just type into the address bar to search or tap that search button.". Then the button marked "Try now" took you to the normal Bing search app (I'm in the UK so no cortana here sadly :( )

Just wondering if anyone else has noticed this? Forgot to screenshot sadly. Pretty clever from Microsoft I suppose, but a bit sneaky only targeting users who want to search with Google.