Help with some research

Hello fellow Verge members, I am writing a paper on fanboys. I need primary resource so i was thinking it would be cool to involve my verge family in this. So i am asking if you have ever felt the need to defend a piece of tech or a company, why do you think you needed to do that?

When buying a peace of tech what do you look for?

Do you tend to have brand loyalty?

Finally if you like a brand or company, what makes you like them?