HTC camera modules to possibly include true Optical Zoom

Here's an article on it:

http://www.neowin.net/news/htc-smartphone-cameras-may-have-true-optical-zoom-in-the-future

So all I can say is, I think this is amazing that they are working hard to improve the technology, I cant wait to try out an optical zoom phone camera! Sounds exciting since it's been a while since phone cameras hit a major milestone. (Also, does this open a chance of them releasing camera modules for Ara?)