Looks like Apple and Samsung are more than just "Marketing"
Lets face it , [Internet] people say Apple is bad or Samsung is bad with irrational hatred.I remember so many times people bashing over both companies.
Well , when "x" or "y" becomes popular , there is automatically a niche created by people [in the internet] who think its cool to hate x or y.
Is it going to stop people from loving their devices ? No !
JD Power Satisfaction rates :
US=/=Entire world , right ? but its definitely one of the countries where high-end smartphones are really popular along with others.Don't forget Global influence of these both companies especially looking into very fast developing markets like China and India.