Controversial contest: Phone Smashing

You may have heard about the Oneplus One.

That's a great phone, on paper, for a ridicolous (low) price, and the startup launching such product is trying some noisy marketing.

They've been asking their fans to "Smash the past" or well, destroy their former handset to be among the lucky (randomly chosen) few who will be able to buy the Oneplus one for just one dollar!

The contest has been formally announced today and it has some strict rules, only certain phone models can be "smashed" and this is starting to alienate some of their growing fan base.

I made a video of my "smashing attempt" where I *ehm* have fun with a certain previous-gen phone made by Apple, you can have a look if you wish so.

But I'm curious to know: what do you think of this contest?

S.