If HTC did it, why can't Samsung?

I just don't get it. Samsung has more money than HTC obviously, but HTC bought a design team to design the HTC one m7 and m8. Why can't Samsung just buy a design team to make a phone design that will be well received by critics so they can release a phone with a huge advertising budget and a design that'll help it achieve better reviews. I think that and cutting back tremendously on bloatware on the phone would make Samsung more dominate in the android space while cutting even more into Apple's profits. It can't be hard to hire a team of designers to design a beautiful aluminum phone when you have billions of dollars.