The Republican party has won approval for the .gop domain from the Internet Corporation for Assigned Names and Numbers (ICANN), a move the party hopes will consolidate its online outreach efforts and make official websites easier to find. The domain will be available in 75 days.
Democrats have not countered with their own domain extension yet. “Republicans didn't lose in 2008 and 2012 because people had trouble finding their addresses,” Democratic National Committee spokesman Michael Czin told FoxNews.com.
ICANN began approving new domains last summer, adding everything from .horse to .xyz. Some brands have had trouble securing their names, however. Both retailers Patagonia and Amazon had their applications for their eponymous domains rejected after objections from South American governments who said the names should be reserved for their geographical counterparts.