So I bought one of those Casper Mattresses...
When I saw the article about Casper, I was pretty much sold. A couple logistical questions to their e-mail address and I was ready to buy. (Might I add that at this stage, your e-mail goes straight to the founders and they reply quickly.)
So I hate lame unboxing videos as much as the next guy, but when it comes to buying a 60 pound mattress online, there are a lot of questions about how you actually set the thing up. So I donned my Google Glass and went to work. All told the bed went from box to box spring in about, three minutes. And yes, I broke the included letter opener.