Over at Grantland, Blake J. Harris writes a fascinating account of Nintendo's metamorphosis from playing card company to digital entertainment juggernaut. Among other things, the article delineates Nintendo's efforts at breaking into the American video games market, its legal battle with a Hollywood studio, and how the Japanese company circumnavigated the video game crash of 1983. It also examines the way key individuals contributed to Nintendo's success, including Peter Main's role in marketing and Howard Phillips' part in growing the Nintendo Power magazine.