"I woke up one morning with an image in my head of me standing with a large robot." That's Paul McCartney describing Newman, the robot he recently dreamed up and immediately yearned to make real. Long before this inspiring vision, McCartney managed to craft some of the most iconic and flawless compositions in music history. Newman will be joining McCartney on the Japanese leg of his current stadium tour. This music video for "Appreciate" premiered exclusively in Japan; apparently McCartney thought it would be a great fit for that audience. Because robots.
As the video's story goes, McCartney will be resurrected — perhaps cloned — in approximately 1,102 years to serve as an exhibit in the "museum of man." Thankfully he meets a new friend in Newman, who pulls McCartney away from the endless chore of thumbing bass lines on his Hofner. The two quickly form a deep and immediate bond.
The video sees Newman on patrol in a museum of humans. Newman is drawn to one exhibition in particular. In a dimly lit sound studio he sees Paul McCartney sitting on a stool holding his iconic hofner bass guitar. Paul twitches making a sound on the guitar and to Newman's astonishment he starts to come to life as the song 'Appreciate' starts up. Paul comes closer to Newman staring at him through a force field that encloses him. Newman reaches through the force field and pulls Paul out of his exhibition. As the two of them move around the museum all the exhibitions start coming to life too.
"I thought it might be something that could be used for the cover of my album New, but instead the idea turned out to be for my music video for 'Appreciate,'" added the same individual who co-led The Beatles, one of the most influential groups of all time. Let's take nothing away from the man. Paul McCartney still puts on a phenomenal live show, one better than many performers half his age. But it's hard to believe that those in his inner circle said, "Yes Sir Paul, that sounds like a phenomenal idea." And apparently Microsoft played some role in making this happen.
The video can be seen in its entirety below, and you won't want to miss Newman's shredding guitar solo. But be warned: after watching, you'll immediately feel the urge to put on Revolver or Band On The Run and remember the good times.