In a move that gives Run-DMC's My Adidas a present-day twist, Adidas now wants sneakerheads to personalize their shoes with their smartphones. Using the Adidas Photo Print app for the popular ZX Flux, which will see release this August, users will be able to snap photos a la Instagram and have them printed on their sneakers. The company teased the new app on Instagram earlier today:
Considering how far and wide sneaker lovers' tastes can vary, it's halfway reasonable to imagine fans decking out their shoes with their favorite brunch items. We'll see. The Photo Print app will be available for iPhone and Android this summer.