Guys, please stop with the cries of "bias."

If you can, please give me a few minutes of your time and hear out my argument.

Anywhere there is Microsoft on this site, the verge will accused of bias. To this I ask, my fellow technology enthusiasts, why? Why do we focus so deeply, desire so passionately, to ensure that this publication be free of any trace of "bias." Do we as a reader base truly understand the concept of bias in journalism? I submit to you that we do not.

Often there is discourse of a review being either objective or biased, with a good review being objective and a bad review being "biased." Why would anyone, in their right mind, desire a review to be objective? The purpose of a review is provide an assessment of the quality of the attributes of a product. If it were only an objective review, the reviewer would simply rattle off facts. Movie reviewers don't show you the movie, they tell if its any good. If a collection of facts is what you want to hear, then a review is not what you are looking for. The reviewer's purpose is ultimately to tell the reader whether or not the reader should buy the product. This decision of whether a product should be purchased is inherently subjective. If a reviewer says this product sucks and no one should buy it, you need not take it as a failure to be objective, because it was never supposed to be so in the first place.

Now I would also like to clear up another element to the bias debate, which is perhaps a bit more warranted, however still irrational. Many argue that The Verge has an imbalanced set of opinions that causes a review to be more likely to be negative in the case of Microsoft. I'm going to be blunt with you for a moment. Have you ever considered that The Verge, and the a large majority of consumer opinions are biased? Have you ever considered that you are just wrong? That your favorite Microsoft product just really isn't that good for most people? There are many different arguments, but allow me to begin with an example.

Yup, when Apple released the iPad, the tech press went out of its way to imagine that the iPad could completely replace the notebook and PCs in general. But when Microsoft comes out with something that actually has characteristics of both a notebook and tablet, they remain skeptical and nitpick stupid shit like not being able to use it on your lap. LOL.

This user thinks that the press did not nit pick the iPad, but did so for the surface. Yes it is true that the press complained about negative aspects about the surface. But when the iPad came out, no one really claimed it could replace a laptop. Sure there was hope, no one had gone so far yet. Even the way it presented on the keynote unveiling gave little indication of it being a full laptop replacement, but rather something of netbook killer. It was referenced as a "third category of device." Not a replacement of the first. Furthermore, numerous blogs are reviwers complained rather harshly about the iPad's lack of flash support upon release.

Most of the time The Verge really is not showing any kind of bias. They're just really saying the pros and cons of the device, which is indeed the purpose of a review, to say what's good and what isn't and how that makes the product either worth it or not worth it. In any Verge surface review, pros are listed just as well as cons. There is truly no rational reason to believe that the The Verge desires to mislead you down a path of anti Microsoft. They just don't think the company has been doing very well lately with most of their products.

You all need to relax a bit. There is always going to be a bit of bias here and there, as it is human, but I'm telling you all that The Verge is not out to get Microsoft or any other company. They're just trying to give an opinion. I don't always think they're correct, but that's ok. I just keep on using what I'm using