Washable LED Vest (One-Mile Visibility)

Do you think there is a need for a fully waterproof, customizable safety vest for roadside pedestrians? My company is launching the Verve, which features an ANSI-certified outer layer embedded with custom color LEDs to create a fun, functional way to change the way we think about visibility safety. We are running a Kickstarter campaign that ends June 25th. I would appreciate any feedback!

Photo

Youtube Link