Why would Apple want to acquire Beats by Dre for 3.2Billion?

Anybody?

i haven't a clue. Apple waits years to make a huge multibillion acquisition. They don't buy Twitter, or Tumblr, or Instagram, Or YouTube. They don't buy Nest. They buy Beats.

I must be missing something here, because this makes no sense. This is definitely not Apple's style.

any thoughts?