It's well documented that texting while driving has become an increasing problem over the years. Advertising agency Ogilvy Beijing recently demonstrated exactly what can happen if you take your eyes off the road to look at your phone. Patrons at a movie theater in Hong Kong were shown a VW commercial as part of the pre-show trailer reel, depicting a car driving on a quiet road. Using a local broadcasting system, the agency sent out a mass text to everyone in the room during the commercial, causing those with mobiles to check their phones. While they glanced down, the on-screen car then careened off the road into the tree, before the ad hammered home its message, pointing out that "mobile use is now the leading cause of death behind the wheel."

While that stat isn't true everywhere, distracted driving is an issue across the globe; US government statistics suggest approximately 660,000 drivers are "using cell phones or manipulating electronic devices while driving" at any given time.