For a long time, Samsung’s been trying to take down the iPad. Since 2010, the company has released a seemingly endless line of tablets aimed at taking away market share from Apple. Some have been so similar to Apple’s products that they became the center of Apple’s infamous trademark lawsuit against Samsung. But the effort has paid off to some degree — Samsung reported shipping 40 million tablets last year, far more than it had in prior years. It’s still behind the 70 million iPads Apple moved, however.

Now Samsung’s announcing its newest tablet line, the Galaxy Tab S, available in 8.4-inch and 10.5-inch sizes. The Galaxy Tab S models are thinner, lighter, and faster than earlier efforts, and they have new Super AMOLED displays that Samsung says easily outperform their LCD-equipped counterparts. But one major thing remains the same: Samsung is very much still trying to beat the iPad.