Apple is introducing a new iMac model today with a $1,099 price point. That’s $200 less than the usual starting price for Apple’s all-in-one computer, and it follows a similar price cut given to the MacBook Air earlier this year. The new 21.5-inch base model ships with a slower 1.4GHz Intel Core i5 processor than usual, a trade off that clearly enables Apple to price the iMac more competitively. Apple’s previous low-end iMac featured a 2.7GHz Intel Core i5 processor, and that model is still available for $1,299.

There’s no other major changes to the new low-end iMac model, with the same design and base specifications included, but it does appear that you’re not able to change and customize the 8GB of RAM that ships with the system. It’s not immediately clear why Apple has opted for a new iMac model, but the cheaper addition could help the company compete more aggressively with Windows-based all-in-one computers from Lenovo, HP, and others.