Google Glass was a trick!

Analogy:

I have a 20$ pen I want to sell, and a customer walks in my shop looking to buy a pen. I pull out the 20$ pen and I say "this is a great pen, it is only 50$".

The customer looks at it and says "that is too much for this pen". So I say "you can have it for 35$".

Deal.

[in case you didn't get it, the trick here is to set a standard that people will compare against]

Google:

I have Android wear I want to sell, and a customer walks in my shop looking for a wearable. I pull out Google Glass and I say "this is a great wearable".

The customer looks at it and says "this is too socially unacceptable". So I say "you can have Android Wear".

Deal.

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E04_medium xD