Skip to main content

Jony Ive thinks the iWatch will sink Switzerland

Jony Ive thinks the iWatch will sink Switzerland

Share this story

Apple clock and its Swiss inspiration
Apple clock and its Swiss inspiration

Nick Bilton writing about the future of wearable tech for the New York Times:

According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for "trouble" to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.

A curious sentiment given Apple's $21 million preference for Swiss clock design.