Skip to main content

Microsoft's Edge logo clings to the past

Microsoft's Edge logo clings to the past

/

Internet Explorer may be gone, but the infamous E icon persists

Share this story

The image of a lowercase "e" encircled by a halo of light is one of the most recognizable items in any computer interface. Familiar though it may be, however, the Internet Explorer icon is more infamous than famous: everyone knows what it points to, but nobody's excited to go there. Call it the post-IE6 trauma that will never go away.

Microsoft has been on a mission to right the wrongs of its web browser and has been getting better with every new iteration of IE, and for Windows 10 it's going one step further and renaming the software with the new title of Microsoft Edge. But that rebranding hasn't gone all the way. The icon is still a lowercase "e," still bisected by the ghostly shadow of that dreaded IE halo. it makes Microsoft Edge look like a bold stride into the future that refuses to close the door on the past.

★★★

Microsoft Edge: Hype video