Drake’s latest project More Life was streamed 89.9 million times in its first 24 hours on Apple Music, breaking the single-day album streams record for every music service, Apple tells The Verge. Apple Music far outpaced Spotify, which streamed the album 61.3 million times in its first day, a record for the service.
More Life also helped set records on Beats 1, as Saturday’s episode of OVO Sound Radio was the biggest Beats 1 show to date. Outpacing Spotify by nearly 30 million streams is no easy feat — especially with about 80 million fewer users — but it looks like Drake’s ties to Apple Music and his radio show on Beats 1 helped push listeners to the service in droves.