It's been obvious for some time that Twitter sees television as a major way in which it can participate in, drive, and profit from the broader cultural conversation. It's about to become an even more useful tool, thanks to a number of new partners signing up for Twitter and Comcast's See It platform.
Announced earlier this year, See It essentially lets you use Twitter conversations to record or turn on television shows. If NBC's The Voice tweets, for example, users will be presented with a "See It" button immediately below the tweet. Clicking that will forward them to their web browser, where they'll have the ability to record the episode, set a reminder for when it's coming on, watch the program on their mobile device, or flip their cable box to the channel in question. It's a way of taking a little friction out of the process, turning Twitter into an ad-hoc remote control in the process.
Who needs a universal remote when you have Twitter?