AT&T is adding the Pantech Flex, a new mid-range smartphone, to its lineup this month. The Flex features a simple user interface on top of Android 4.0 that is designed to appeal to the first-time smartphone buyer. Though it's targeted at the entry-level consumer, Pantech didn't skimp on the specs with the Flex, giving it a 1.5GHz dual-core processor and 4.3-inch qHD display. It also features an 8-megapixel rear camera with 1080p HD video capability and a front-facing 1.3-megapixel camera for video calling. Naturally, the Flex runs on AT&T's 4G LTE network, so even new smartphone adopters can have access to speedy network services.

This isn't the first time that we have seen Pantech's "Easy Experience" — that honor goes to the Pantech Marauder launched on Verizon last month — but it is the first time that it is available on a phone from AT&T. The Easy Experience will organize a user's apps on the home screen in an easy to access format. Of course, those that want the full Android 4.0 experience can turn off the Easy Experience mode if they wish.

AT&T will sell the Pantech Flex for $49.99 with a new two-year contract when it hits shelves later this month.