The Verge

Apple Store articles

Article

Apple to open its first retail store in Sweden September 15th

By Chris Welch on August 27, 2012 03:16 pm + 12 comments

Apple will soon extend its retail presence to Sweden: the country's first Apple Store will open in Continue reading…
Article

Apple retail VP addresses recent Apple Store staffing missteps: 'we messed up'

By Chris Welch on August 16, 2012 01:49 pm + 102 comments

Apple is backtracking on recent staffing changes made at its retail stores which led to employees Continue reading…
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Apple retail stores now price matching iPhone 4S and 4

By Dante D'Orazio on August 9, 2012 02:34 pm + 49 comments

If you're looking to buy an iPhone despite all of the signs pointing to a September 12th reveal of Continue reading…
Article

Refurbished Retina iPads now available through Apple Store with $50 discount

By Louis Goddard on August 8, 2012 10:25 am + 46 comments

Apple has started selling refurbished versions of the third-generation iPad through its official Continue reading…
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MacBook Pro with Retina display gets full configuration options, even at base specification

By Dante D'Orazio on August 1, 2012 11:41 am + 92 comments

One of the early complaints with the Retina MacBook Pro was that it had an unusual limitation on how Continue reading…
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Apple Thunderbolt to FireWire adapter now available for $29

By Sam Byford on August 1, 2012 05:48 am + 64 comments

Apple's relentless drive to shave millimeters off its laptops has come at a cost — your new M Continue reading…
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Artist Kyle McDonald on how an Apple Store art project led to a Secret Service investigation

By Adi Robertson on July 13, 2012 08:51 am + 16 comments

In 2011, artist Kyle McDonald launched a quest to capture expressionless faces, the kind people Continue reading…
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Apple's new employee discounts start: $500 off a Mac and $250 off an iPad

By Jeff Blagdon on June 22, 2012 04:09 am + 19 comments

Back in January Tim Cook announced plans to give employees a break on new Mac and iPad purchases, to Continue reading…
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MacBook Pro with Retina display delivery dates delayed again, now 3 to 4 weeks

By Scott Lowe on June 15, 2012 12:47 am + 67 comments

It seems Apple is struggling to keep stock of the MacBook Pro with Retina display, as estimated Continue reading…
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Apple Store back online, get your new MacBook Pro and MacBook Air now

By Chris Ziegler on June 11, 2012 03:16 pm + 52 comments

After being offline for most of the morning, the Apple Store's website is now back up and running, Continue reading…