Zynga's looking to further monetize Draw Something by further integrating ads into the game — the company is reportedly selling advertisers the option to include their branded terms in the core Continue reading…
Apple is already the top mobile phone vendor in Japan, and now it's also the highest rated consumer brand in the country. According to a brand evaluation survey from Nikkei BP Consulting, the iPad Continue reading…
Microsoft appears to be killing off two of its key user-facing brands with the upcoming Consumer Preview release of Windows 8. Windows Live applications have been rolled into preinstalled apps that Continue reading…
There's no shortage of information about HTC's planned Android handsets for Mobile World Congress in Barcelona this month, but now we can flesh out those spec sheets and leaked images with what are Continue reading…
Apple's recent financial performance couldn't be better, and its brand reputation appears to be just as strong. Marketing research firm Harris Interactive just released the results of its 13th annual Continue reading…
Microsoft is preparing to change the style of its famous Windows flag for the next version of its popular operating system. Currently nearing a Consumer Preview release, Windows 8 will swap out the Continue reading…
In case you needed more evidence of Apple's massive success over the last year, market research group NPD says that not only was the company the number one US consumer electronics brand in 2011, it Continue reading…
Ubisoft licensed an Assassin's Creed version of its Chameleon X-1 gaming mouse with leather button covers, which doubles as a gamepad and triples as a media remote. Continue reading…
Ubisoft licensed an Assassin's Creed version of its Chameleon X-1 gaming mouse with leather button covers, which doubles as a gamepad and triples as a media remote. Continue reading…
Remember that sleek, minimal new HP logo that we saw a couple of days ago? HP's said that's not going to happen. A company spokesman told Brand New that: In 2008, HP asked marketing agency Moving Continue reading…
